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Recorded Webcast: Targeting 2.0 – Using AI to Build Better Audiences
Today, audience targeting feels more difficult than it should be. Between disconnected tools, manual work and constantly changing ICPs, marketers have little clarity when it comes to who’s actually ready to buy. With the emergence of AI, marketers should be able to cut through the noise and make audience targeting smarter, faster and more…
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Recorded Webcast: Driving Client Success at Scale, Inside Cox Media Group’s Data-Driven Strategy
In today’s high-stakes marketing environment, media companies and agencies alike are under pressure to deliver more for clients—more results, more personalization, more proof of performance—while navigating tighter budgets and stricter data controls. So how are the most sophisticated players adapting? Join Shajan Thomas, Director of Client Strategy and Media Solutions at Cox Media Group,…
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Recorded Webcast: Using AI and Intent Data to Uncover New Audiences
In the recent past, clearly defining your Ideal Customer Profile (ICP) has been the gold standard when it comes to expanding the marketable audience. But more often than not, ICP exercises are time-consuming, expensive, inexact, and often driven by judgment calls and subjectivity. The good news is, AI-based intelligence tools have not only removed…
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Recorded Webcast: Maximizing Campaign ROI with AI-Based Audience Targeting
Let’s be honest, the AI space is noisy right now—particularly as it relates to marketing. And as marketers continue to balance the rising cost of customer acquisition and retention with restrictive data controls by organizations like Google and Meta, an AI-first strategy of some kind has to be considered. But does the use of…
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Recorded Webcast: Driving Client ROI with Audience Intelligence
As marketers continue to balance the rising cost of customer acquisition and retention, restrictive data controls, and the demand for content personalization with the constant calls for privacy constraints, the role of the agency marketer becomes increasingly difficult. But are there better options for driving campaign ROI, given all of these new constraints? About…