Let’s be honest, the AI space is noisy right now—particularly as it relates to marketing. And as marketers continue to balance the rising cost of customer acquisition and retention with restrictive data controls by organizations like Google and Meta, an AI-first strategy of some kind has to be considered. But does the use of AI realistically fit into existing audience targeting and personalization workflows?
Join James Dunay, Chief Technology Officer at VisitIQ™ and Vern Hanzlik, CEO of VisitIQ™ for the webcast, “Maximizing Campaign ROI with AI-Based Audience Targeting.” They will gather both in-house and agency marketing executives to discuss the real-world use of AI in Audience Targeting. During this session, the speakers will review the use of AI to improve audience targeting via both discussion and live demonstration, and cover the following critical topics:
- ICP identification
- Audience generation
- Match finding
- Trait analysis
- Geo-fencing
- Lead ranking
- And more
Sign Up to Receive a Recording of the Webcast
If you are a marketer or agency executive struggling to drive campaign ROI for clients, we encourage you to sign up below to receive a full video of the webcast: