As marketers continue to balance the rising cost of customer acquisition and retention, restrictive data controls, and the demand for content personalization with the constant calls for privacy constraints, the role of the agency marketer becomes increasingly difficult. But are there better options for driving campaign ROI, given all of these new constraints?
About This Webcast By VisitIQ
Join Michael Sundquist, Chief Marketing Officer of Strong Automotive and Vern Hanzlik, CEO of VisitIQ™, as they gather marketers and executives from ad agencies for the webcast, “A New Model for Ad Agencies: Driving Client ROI with Audience Intelligence.” During this session, the speakers will review using audience data to identify, enrich, expand and attribute digital activity to drive campaign ROI, as well as discuss the following:
- Current trends in digital advertising
- The growing importance of audience data
- Engagement challenges faced by ad agencies
- Using technology to identify, enrich and expand audiences
- Driving additional revenue through data-driven services
- Integrating audience technology into existing workflows
- Enhancing ad targeting, personalization and campaign attribution
- And more
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If you are a marketer or agency executive struggling to drive campaign ROI for clients, we encourage you to sign up below to receive a full video of the webcast: