In the recent past, clearly defining your Ideal Customer Profile (ICP) has been the gold standard when it comes to expanding the marketable audience. But more often than not, ICP exercises are time-consuming, expensive, inexact, and often driven by judgment calls and subjectivity. The good news is, AI-based intelligence tools have not only removed all the cost and complexity barriers related to ICP definition, but are now allowing both Agency and Enterprise marketers to find undiscovered audiences that were, in the recent past, unreachable through traditional methods.
Join James Dunay, CTO of VisitIQ™, and Vern Hanzlik, CEO of VisitIQ™, for our upcoming webcast titled “Beyond the ICP: Using AI and Intent Data to Uncover New Audiences.” During this session, the speakers will unveil how Agency and Enterprise marketing teams are easily and affordably using AI to generate hyper-accurate, real-time ICPs—then turning those ICPs into previously untapped revenue streams. Over the course of this webcast, the speakers will discuss how AI-generated ICPs can help marketers:
- Compare hundreds of audience attributes
- Cross-reference offline and online buying behaviors
- Uncover non-intuitive audience parallels
- Develop previously untapped target audiences
- Build new marketing-driven revenue streams
- And more
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If you are a marketer or agency executive struggling to drive campaign ROI for clients, we encourage you to sign up below to receive a full video of the webcast: