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Data Lineage: The Missing Link to Your Data Strategy
Data lineage is crucial for businesses. It allows for a transparent and extensive look at the origin, movement, and transformation of data. Understanding data lineage leads to increased accuracy and reliability of data. Plus, it positively affects a business’s bottom line by promoting data-driven insights and allowing for more efficient decision-making processes. Let’s learn…
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Customer Data Debt: How to Solve this Growing Concern
Customer data debt is an important concept for all businesses. It impacts an organization’s profitability through direct costs, such as unused storage expenses, and indirect costs, including job management for updating unnecessary tables. Let’s learn how to avoid costly inefficiencies that can escalate rapidly when customer data debt is not addressed proactively. Imagine this…
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Identity-Based Marketing: The Secret Sauce to Results
In the digital landscape, consumers crave personal connections. Identity-based marketing unveils the key to unlocking the hearts and minds of individuals by harnessing the power of their unique identities. Unlocking the power of identity-based marketing can be simple when you have the perfect recipe. Take one part data-based consumer insights, one part personalization, and a generous…
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Audience Curation Vs. Audience Resolution: Understanding the Differences
In the competitive and modern business world, being digitally savvy with marketing tactics is more important than ever. In marketing, it’s important to understand how to effectively target specific audiences, and with that comes a lot of terminology that can be confusing at times. Don’t fret, however, because we’re here to shed some knowledge…
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VisitIQ Appoints Conner Roos as Chief Financial Officer
Conner Roos joins VisitIQ to strengthen financial leadership and advance public-company reporting discipline as company builds momentum across bookings, subscriptions and revenue growth
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Recorded Webcast: Using AI Insights to Optimize Campaign Performance
Marketing teams have more campaign data than ever, but getting useful answers still takes too much manual work. Reporting lives in different systems, analysis is often slow, and too many marketers are stuck pulling spreadsheets, building filters and waiting on analysts just to understand what is working, what is not and where performance can…
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Pete Blackhurst, International SaaS Revenue Leader, Joins VisitIQ™ as Chief Revenue Officer
Leading AI-based marketing intelligence platform for brands and agencies unveils new corporate identity, refined cap table, significant platform innovations, and 8x growth in recurring subscriptions
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Recorded Webcast: Targeting 2.0 – Using AI to Build Better Audiences
Today, audience targeting feels more difficult than it should be. Between disconnected tools, manual work and constantly changing ICPs, marketers have little clarity when it comes to who’s actually ready to buy. With the emergence of AI, marketers should be able to cut through the noise and make audience targeting smarter, faster and more…
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Smarter ICPs Start Here: How Agencies Use AI to Unlock Real Results
For marketing agencies managing dozens of B2C clients, the Ideal Customer Profile (ICP) is the cornerstone of targeting, creative, and media strategy. Yet despite its importance, ICPs are often built on outdated assumptions or incomplete data—and rarely evolve in real time. As privacy regulations tighten and third-party data loses effectiveness, building smarter ICPs using…
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Lookalike Audiences That Work: Why AI Gives Agencies an Unfair Advantage
For marketing agencies managing dozens of B2C campaigns, building high-performing lookalike audiences at scale is a persistent challenge. Traditional audience-building tools, especially native lookalike features on ad platforms, often fall short when accuracy and control are critical. This is where AI-powered audience modeling, backed by marketing intelligence, changes the game. By combining high-quality seed…