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The success of a marketing strategy in the digital age is highly dependent on a brand’s ability to deeply understand their customers. This can be achieved through a data-driven marketing approach that is fueled by identity intelligence and activation.  For businesses and organizations that are looking to implement more focused, data-driven marketing efforts, the task can…

Imagine for a second that you’re a detective who is working on a complicated case. You’ve gathered a handful of clues, but they’re incomplete and scattered all over the place. Solving this case is the equivalent of having a jigsaw puzzle without a reference picture on the front of the box. Sounds frustrating, right?…

Remember the days when you weren’t bombarded with ads right after you’d looked at something online? Well, those days are gone. The digital marketing industry has become highly dependent on identifying — and re-targeting — consumers who might show even the slightest interest in a product. After all, people making purchases is how businesses…

We are what we consume — and that holds true down to the content we consume. In the world of business marketing, it’s a known fact that personalizing the customer experience is essential for keeping customers engaged and satisfied. However, it’s important to make sure that personalization doesn’t turn creepy or unwanted in your…

Data lineage is crucial for businesses. It allows for a transparent and extensive look at the origin, movement, and transformation of data. Understanding data lineage leads to increased accuracy and reliability of data. Plus, it positively affects a business’s bottom line by promoting data-driven insights and allowing for more efficient decision-making processes. Let’s learn…

Customer data debt is an important concept for all businesses. It impacts an organization’s profitability through direct costs, such as unused storage expenses, and indirect costs, including job management for updating unnecessary tables. Let’s learn how to avoid costly inefficiencies that can escalate rapidly when customer data debt is not addressed proactively. Imagine this…

In the digital landscape, consumers crave personal connections. Identity-based marketing unveils the key to unlocking the hearts and minds of individuals by harnessing the power of their unique identities. Unlocking the power of identity-based marketing can be simple when you have the perfect recipe. Take one part data-based consumer insights, one part personalization, and a generous…

In the competitive and modern business world, being digitally savvy with marketing tactics is more important than ever. In marketing, it’s important to understand how to effectively target specific audiences, and with that comes a lot of terminology that can be confusing at times. Don’t fret, however, because we’re here to shed some knowledge…