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Recorded Webcast: Maximizing Campaign ROI with AI-Based Audience Targeting
Let’s be honest, the AI space is noisy right now—particularly as it relates to marketing. And as marketers continue to balance the rising cost of customer acquisition and retention with restrictive data controls by organizations like Google and Meta, an AI-first strategy of some kind has to be considered. But does the use of…
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Unleash the Power of Cross-Device Marketing: Every Screen, Every Opportunity
People are more connected with their screens these days than they are with other human beings, making cross-device marketing more important than ever. In fact, we’re on our devices a total of 418 minutes (that’s nearly seven hours per day!), according to Demand Sage. The numbers around data are even more staggering. Research by…
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Automotive Marketing Trends of 2025: Stay Ahead of the Competition with Data
Delivering the best customer experience through first-party data strategies earns its spot as one of the hottest automotive marketing trends in 2025. Steering into the future, the automotive industry in 2025 is not just about horsepower and sleek designs; it’s a data-driven revolution that paves the way for top consumer and marketing automotive trends.…
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Recorded Webcast: Driving Client ROI with Audience Intelligence
As marketers continue to balance the rising cost of customer acquisition and retention, restrictive data controls, and the demand for content personalization with the constant calls for privacy constraints, the role of the agency marketer becomes increasingly difficult. But are there better options for driving campaign ROI, given all of these new constraints? About…
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VisitIQ™ Enhances Audience Intelligence Platform for Marketing Agencies and Enterprises
MINNEAPOLIS, Nov. 14, 2024 /PRNewswire-PRWeb/ — VisitIQ, a leader in the identity intelligence and activation platform space, recently announced a number of major additions to its platform for agency and enterprise marketers. The company has added significant functionality to help agencies and enterprises maximize campaign personalization—including both buyer intent signaling and real-time geographic targeting.…
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Vern Hanzlik, Emerging Technology and Software Leader, Joins VisitIQ™ as New Chief Executive Officer
Hanzlik’s expertise gives VisitIQ™ with a more focused strategic vision and a stronger ability to grow. TOWSON, Md., May 8, 2024 /PRNewswire-PRWeb/ — VisitIQ™, a leading first-party data and audience engine, today announced Vern Hanzlik as its new Chief Executive Officer. Hanzlik joins the company at an important time as VisitIQ™ plans its new go-to-market strategy to…
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The End of Cookies: Google Begins its Data Disruption
Third party cookie depreciation will be one most impactful changes we’ve seen in the digital e-commerce and advertising space. If you’ve been in the data world for the past four years, you’ve been hearing “third party cookies are going away” incessantly. Well, the time has finally come. After many false starts by Google, we’re…
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Enriched Data: The Simple Way to Add Depth and Accuracy to Customer Insights
We live in a world in which customer data reigns supreme. However, we also live in a world where data is constantly piling in to businesses from various platforms and systems. Many professionals have access to random pieces of information in multiple places about both their potential and existing customers. One can imagine the…
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Integrating ZIP+4 Audience Data is a Powerful Game-Changer for Direct Mail
There are many reasons why ZIP+4 audience data brings efficiency, accuracy, and success to direct mail marketing campaigns. For about a century, direct mail advertising has been an effective way for businesses and organizations to reach their ideal customers. According to the Smithsonian National Postal Museum, the Direct Mail Association was first created back in…
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A Unified Customer View: Get Clarity to Power Your Business
You wouldn’t try to complete a jigsaw puzzle with only half the pieces, so why would you take the same approach when it comes to marketing your business? For companies that market their products or services online, it’s more important than ever to have a unified customer view. Let’s consider Black Friday 2023. According…