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Recorded Webcast: Driving Client Success at Scale, Inside Cox Media Group’s Data-Driven Strategy
In today’s high-stakes marketing environment, media companies and agencies alike are under pressure to deliver more for clients—more results, more personalization, more proof of performance—while navigating tighter budgets and stricter data controls. So how are the most sophisticated players adapting? Join Shajan Thomas, Director of Client Strategy and Media Solutions at Cox Media Group,…
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VisitIQ Announces Corporate Rebrand and Capital Structure Clarity Amid Rapidly Accelerating Growth
Leading AI-based marketing intelligence platform for brands and agencies unveils new corporate identity, refined cap table, significant platform innovations, and 8x growth in recurring subscriptions
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Achieve 5 Marketing Wins with In-Market Signals Using PulseIQ™
In today’s marketing landscape, teams face increasing pressure to deliver results quickly, with fewer resources. At the same time, buyers are doing more independent research and engaging later in the sales process. Identifying who’s likely to convert, especially before they visit your site, is a challenge that many teams haven’t solved. PulseIQ™ addresses this…
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Harnessing Identity Intelligence in Modern Marketing
Digital marketing is changing fast. With third-party cookies disappearing and data privacy rules tightening, marketers need new ways to reach the right audience. That’s where identity intelligence comes in. Rather than relying on vague or outdated data, identity intelligence helps brands understand who’s visiting their website and how to engage them—without crossing privacy lines. It also…
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Recorded Webcast: Using AI and Intent Data to Uncover New Audiences
In the recent past, clearly defining your Ideal Customer Profile (ICP) has been the gold standard when it comes to expanding the marketable audience. But more often than not, ICP exercises are time-consuming, expensive, inexact, and often driven by judgment calls and subjectivity. The good news is, AI-based intelligence tools have not only removed…
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Recorded Webcast: Maximizing Campaign ROI with AI-Based Audience Targeting
Let’s be honest, the AI space is noisy right now—particularly as it relates to marketing. And as marketers continue to balance the rising cost of customer acquisition and retention with restrictive data controls by organizations like Google and Meta, an AI-first strategy of some kind has to be considered. But does the use of…
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Unleash the Power of Cross-Device Marketing: Every Screen, Every Opportunity
People are more connected with their screens these days than they are with other human beings, making cross-device marketing more important than ever. In fact, we’re on our devices a total of 418 minutes (that’s nearly seven hours per day!), according to Demand Sage. The numbers around data are even more staggering. Research by…
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Automotive Marketing Trends of 2025: Stay Ahead of the Competition with Data
Delivering the best customer experience through first-party data strategies earns its spot as one of the hottest automotive marketing trends in 2025. Steering into the future, the automotive industry in 2025 is not just about horsepower and sleek designs; it’s a data-driven revolution that paves the way for top consumer and marketing automotive trends.…
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Recorded Webcast: Driving Client ROI with Audience Intelligence
As marketers continue to balance the rising cost of customer acquisition and retention, restrictive data controls, and the demand for content personalization with the constant calls for privacy constraints, the role of the agency marketer becomes increasingly difficult. But are there better options for driving campaign ROI, given all of these new constraints? About…
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VisitIQ™ Enhances Audience Intelligence Platform for Marketing Agencies and Enterprises
MINNEAPOLIS, Nov. 14, 2024 /PRNewswire-PRWeb/ — VisitIQ, a leader in the identity intelligence and activation platform space, recently announced a number of major additions to its platform for agency and enterprise marketers. The company has added significant functionality to help agencies and enterprises maximize campaign personalization—including both buyer intent signaling and real-time geographic targeting.…