Today, audience targeting feels more difficult than it should be. Between disconnected tools, manual work and constantly changing ICPs, marketers have little clarity when it comes to who’s actually ready to buy. With the emergence of AI, marketers should be able to cut through the noise and make audience targeting smarter, faster and more effective. But are there simple ways to leverage AI to drive conversion rates, shorten sales cycles and lower acquisition costs?
Join James Dunay, CTO of VisitIQ™, and Vern Hanzlik, CEO of VisitIQ™ for the webcast “Targeting 2.0: Using AI to Build Better Audiences.” The speakers will demonstrate how AI changes the way marketers approach audience targeting—from building intent files, to defining the right audience, to activating campaigns across key channels. This AI-centric discussion will connect the dots between smarter targeting and real outcomes, showing how AI can make campaigns both more efficient and more impactful.
In this session, participants will learn how to:
- Combine customer lists, website visitor data, and buyer intent signals to target with more precision
- Use AI to recognize which prospects are most likely to be in-market now
- Push targeted audiences directly into major activation channels without manual uploads
- Apply AI targeting to improve match rates, lower CAC, and prove ROI faster
This webcast is designed for marketers and agencies who want a clear, practical look at how AI can streamline audience targeting and campaign activation.