In today’s high-stakes marketing environment, media companies and agencies alike are under pressure to deliver more for clients—more results, more personalization, more proof of performance—while navigating tighter budgets and stricter data controls. So how are the most sophisticated players adapting?
Join Shajan Thomas, Director of Client Strategy and Media Solutions at Cox Media Group, and Vern Hanzlik, CEO of VisitIQ™ for the webcast, “Driving Client Success at Scale: Inside Cox Media Group’s Data Strategy.” Gain incredible insight as they pull back the curtain on how CMG is helping thousands of local businesses drive performance at scale. From identity resolution and audience targeting to real-time attribution, the two will walk through how VisitIQ powers CMG’s client strategy across diverse campaign types and verticals.
During this recorded session, they cover:
- What to expect when AI, audience intelligence and media come together
- How Cox integrates identity intelligence into its broader technology stack
- What media buyers are demanding in today’s AI-driven landscape—and how marketers can deliver it
- How Cox Media Group supports local and regional advertisers with scalable digital solutions
- Real-world examples of campaigns that delivered measurable ROI
Whether you’re an agency, reseller, or enterprise marketer looking to scale results and modernize your client offering, this conversation will deliver tactical insight into what’s working—and what’s next.
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