In today’s marketing landscape, teams face increasing pressure to deliver results quickly, with fewer resources. At the same time, buyers are doing more independent research and engaging later in the sales process. Identifying who’s likely to convert, especially before they visit your site, is a challenge that many teams haven’t solved. PulseIQ™ addresses this head-on by analyzing over 11 billion behavioral, in-market signals every day.
PulseIQ™ uses these signals to determine in-market prospects, which are then linked to VisitIQ’s identity graph of 320 million profiles. When combined with a modern, data-driven marketing approach, PulseIQ™ becomes a critical tool for connecting marketers with in-market prospects before the competition even knows they’re looking. It’s a simple tool that allows teams to easily find and act on real buyer interest.
Here are five marketing wins you can achieve with PulseIQ™.
1. Use In-Market Signals to Spot Potential Buyers Early
Understanding in-market signals can significantly enhance your marketing tactics, ensuring you connect with potential buyers at the right moment.
With PulseIQ™, you can detect intent signals from people who haven’t visited your site yet but are active elsewhere—reading product reviews, browsing competitor sites, or researching your category. These activities often happen far before a lead fills out a form, making early detection a key differentiator.
This allows you to:
- Reach out sooner in the buyer journey
- Rely less on inbound and form fills
- Start conversations before the competition does
Research from the American Marketing Association shows that early engagement in the buying journey can increase conversion rates by as much as 20%. Having that early signal gives your team more time to educate and build trust with potential buyers.
2. Focus on the Right Accounts
Intent signals only matter if they point you to the right people. PulseIQ™ analyzes behaviors and assigns value based on the likelihood to convert. This approach helps your team prioritize prospects that are more likely to buy, rather than spreading effort too thinly.
In-market signals are vital for identifying high-potential leads and ensuring your marketing strategy aligns with actual buyer interest.
That makes it easier to:
- Prioritize outreach for high-fit leads
- Skip over low-value or out-of-market accounts
- Help sales work smarter, not harder
According to Harvard Business Review, focusing sales efforts on high-intent signals leads to more efficient pipelines and stronger close rates. PulseIQ™ provides that layer of clarity, enabling teams to work more strategically.
3. Improve Campaign Relevance
When you know what someone is looking for, your marketing becomes more effective. PulseIQ™ helps align messaging to what matters now by providing insight into what buyers are researching in real time.
Incorporating insights gained from in-market signals into your sales approach can lead to more effective and meaningful conversations with prospects.
That results in:
- Emails and ads that land better
- Campaigns built on what buyers care about
- More return from content and creative investments
Insights from the Interactive Advertising Bureau (IAB) indicate that campaigns informed by behavioral context like in-market signals perform up to 30% better than static, segment-based approaches. Personalization isn’t just a buzzword—it’s a performance driver.
4. Connect Sales and Marketing with Shared Insights
PulseIQ™ provides a common data layer that both sales and marketing can use. This shared visibility helps remove silos and creates stronger alignment between the teams, allowing for a more consistent experience across the funnel.
It supports:
- Clearer lead qualification and handoff
- Nurturing that reflects current buyer behavior
- Agreement on who’s worth pursuing and when
A study by LinkedIn’s B2B Institute found that sales and marketing alignment around shared data improves win rates and shortens deal cycles significantly. PulseIQ™ helps make that alignment easier by keeping everyone on the same page.
5. Make the Most of Your Current Tools
PulseIQ™ is built to work with the systems you already use, like CRMs, ad platforms, and marketing automation tools. Rather than replacing your stack, it enhances what’s already there, adding precision and insight to your existing processes.
It helps you:
- Improve segmentation without manual work
- Activate audiences faster across paid and owned channels
- Get better results without new infrastructure
Monitoring in-market signals allows sales teams to prioritize leads effectively, ensuring that their efforts are focused on high-value prospects.
Forrester research notes that augmenting existing martech with real-time data is one of the most effective ways to increase ROI without increasing headcount. PulseIQ™ brings that agility to the tools you already trust.
Final Thoughts
Marketers don’t need more data—they need better timing, context, and tools that work together. PulseIQ™ helps marketing and sales teams connect with the right people, at the right time, using in-market signals that are timely, accurate, and actionable.
Want to see how this works in practice? Book a demo to explore how PulseIQ™ can give your team a clearer path to conversion.