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Ideal Customer Profiles (ICPs)

Get to Know Your Best Customers - Then Find More of Them

Identify and build detailed Ideal Customer Profiles using VisitIQ's™ powerful audience intelligence. Use enriched first-party data to target high-value prospects that closely resemble your best customers.

How it works:

Profile Building

Our platform uses AI to analyze your data, combining it with additional demographic and psychographic information to create detailed Ideal Customer Profiles (ICPs).

Behavioral Insights

We layer behavioral signals, such as interests, affinities, and browsing patterns onto these profiles to give you a deeper understanding of your best customers.

Scalable Targeting

Once your ICPs are built, you can use them to target lookalike audiences or expand your reach to similar prospects, optimizing your marketing efforts for greater success.

Why it matters

In today's saturated market, blanket approaches to marketing no longer work. By zeroing in on your Ideal Customer Profiles, you can amplify your ROI, improve campaign effectiveness, and outpace the competition.