VisitIQ™ | Our Platform

VisitIQ™ helps marketers increase conversions and campaign ROI using a powerful combination of AI and real-time signals.

Our Audience Intelligence Platform allows marketers to identify, enrich, expand and attribute audience and visitor activity—while layering on both geographic and in-market insights to enable campaign personalization and accelerate campaign revenue.

Here’s how it works.

Identify Your Audience

We match your existing customer records - down to device IDs, emails, and offline behaviors - with real people in our Identity Graph consisting of approximately 300 million records. With over 600 attributes linked to each identity, we give you a clear and accurate view of your audience.

Enrich Your Audience Data

Our platform adds dozens of demographic and psychographic details to your audience data, giving you a deeper understanding of who your customers are. We create Ideal Customer Profiles (ICPs) and build personalized audience segments, allowing you to tailor your marketing for better results.

Expand Your Audience

Once you know your best customers, we help you find more like them. With access to 350 million identity profiles and 1,500+ behavioral segments, we build lookalike audiences based on your Ideal Customer Profiles, ensuring consistent targeting across all marketing channels.

Attribute Actions and Optimize Results

Our platform tracks customer actions and attributes them to specific ads, showing you what works. By linking online behavior to ad exposure, you can refine your campaigns for maximum ROI. Integration with Google Analytics adds deeper insights into how visitors interact with your site.

Overlay Geographic Insights

Our platform utilizes precise geo-mapping technology, allowing marketers to target consumers not only in specific regions or cities, but also in or near specific venues, buildings or travel corridors.

Leverage In-Market Signals

The VisitIQ™ platform captures over 7 billion buying signals daily, allowing marketers to target consumers based on the products they are actively seeking, the sites they visit, and the ads they are being shown.

Why Choose VisitIQ™?

With over 7 billion daily behavioral signals and the power of AI, our Audience Intelligence Platform does more than just manage your first-party data - it gives you the tools to truly understand and grow your audience. From identifying new customers to expanding your reach, we’re here to help you stay ahead of the competition with personalized, data-driven marketing that gets results. And with our privacy-first approach, you can rest easy knowing your data is protected.

Identity Intelligence and Activation

VisitIQ™ helps marketers increase conversions and campaign ROI using a powerful combination of AI and real-time signals.

Identity Intelligence
and Activation