AffinityX, the global leader in results-driven marketing and advertising solutions, has announced its partnership with consumer identity management company VisitIQ™.
VisitIQ's™ Audience Management Platform and identity graph are key differentiators for our go-to-market offering," said TJ Ceballos, AffinityX Senior Vice President of Product and Development. "This technology enables AffinityX Audience Insights, our new audience product, to deliver valuable audience insights and drive significant improvements in marketing campaign performance and efficiency. This fully opt-in solution facilitates the accurate identification of customer types while prioritizing privacy. The accuracy of the initial audience also enhances the precision of the ICP lookalike audiences we create."
AffinityX Audience Insights is important because while Google has decided not to deprecate third party cookies, their effectiveness has already been in steep decline.
Apple's AppTrackingTransparency (ATT), which asks people to say yes or no to sharing their data has already resulted in most consumers saying no.
Google has strongly hinted that they will do the same with Chrome on the desktop, which will mean web advertising will more strongly resemble mobile app advertising.
"VisitIQ™ is excited about this partnership because it gives advertisers and enterprises vital insight into who their ideal customers really are," said VisitIQ™ President and CEO Vern Hanzlik. "Using our VisitIQ™ Audience Management Platform, marketers can now identify and engage their audiences across all channels—even heavily restricted channels like Google and Meta—while remaining privacy compliant. As platform builders, we're dedicated to helping global marketers drive ROI through precise messaging and targeting at scale."
About VisitIQ™
VisitIQ's™ is an identity intelligence and activation solution that collects, stores and manages audience data to personalize marketing campaigns, drive sales conversions and increase the ROI of digital marketing initiatives. The company’s core platform includes solutions for audience identification, enrichment, expansion, and attribution—and is used by marketing agencies, major brands and enterprises across the globe to curb rising data costs, overcome restrictive data monopolies, and meet demand for personalization of marketing content and messaging across marketing channels.
About AffinityX
AffinityX is the global leader in results-driven marketing and advertising solutions. Utilizing our proprietary performance data derived from millions of engagements and driven by next-generation technology, the AffinityX team simplifies the complexity of omnichannel marketing for clients of all sizes, resulting in high-impact solutions crafted with precision to achieve your goals efficiently and cost-effectively.
