Franchise
Solutions
Turn Consumer Insights and
Geo-Location Information Into
Revenue-Generating Foot Traffic
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VisitIQ allows franchise marketers to identify potential customers actively searching for products and services in your area, and use both their online and offline behaviors to launch targeted marketing campaigns to drive in-store visits.
Identify Anonymous Website Traffic
Your franchise website attracts hundreds or even thousands of visitors per month, but most leave without initiating contact. VisitIQ reveals the identities of these anonymous visitors, providing insights into their demographics, interests, and browsing patterns. Whether they’re new customers or returning patrons, you can engage them proactively before they consider competitors.
Develop an Ideal Customer Profile
Your best customers might not be who you think they are. Understanding who your most promising consumers are is crucial for effective marketing. VisitIQ analyzes demographic data, online behavior, and engagement history to build a data-driven Ideal Customer Profile (ICP). Whether you’re targeting families, young professionals or retirees, VisitIQ ensures your outreach is focused and effective.
Create Lookalike Audiences
Once you’ve identified your ideal customer profile, VisitIQ helps you find more prospects with similar characteristics. Our AI-driven platform creates lookalike audiences based on your successful customers and high-intent website visitors. Whether you’re expanding into new markets or scaling existing ones, VisitIQ enables you to reach a broader audience of qualified consumers.
Find Buyers Ready to Purchase
In marketing, timing is everything. VisitIQ monitors real-time intent signals, such as repeated visits to your product pages, engagement with promotional content and interactions with industry-related material. When a prospect shows signs of readiness to buy, you can deliver personalized messages and promotions to speed them through the decision-making process.
Target Based on Location and Travel Patterns
Understanding where potential customers live, work, and travel can inform your marketing strategy. VisitIQ’s geo-intelligence technology allows you to target prospects based on their geographic behavior, such as visits to competitor locations, attendance at local events, or patterns indicating relocation interest. This enables you to tailor your marketing efforts to regions with the highest potential for growth.
Activate Campaigns Seamlessly
VisitIQ can be integrated with any existing marketing automation system, ad network or social media platform to streamline campaign execution. Whether you’re retargeting visitors with social media ads, sending personalized email campaigns, or launching programmatic advertising, VisitIQ ensures your marketing is automated, data-driven and optimized for converting prospects into loyal customers.
Leverage Data-Driven Marketing Analytics
Franchise marketers can now use VisitIQ to evaluate the effectiveness of marketing initiatives with AI-powered analytics—gaining real-time insights into campaign performance, customer engagement and conversion rates. Your marketing team can identify which strategies yield the best results, and adjust their approach to maximize ROI.