Consumer Goods
Solutions
Turn B2C Consumer Insights into
Repeatable Sales with AI-Powered
Campaign Targeting
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Knowing your audience is key to brand growth and increased sales. With the VisitIQ platform, your marketing teams uncover hidden audiences, track real-time buyer intent, and activate hyper-targeted campaigns that boost engagement and conversions.
Identify Anonymous Website and
e-Commerce Traffic
Your website is full of potential customers browsing products—but most leave without making a purchase or signing up for notifications. VisitIQ unmasks anonymous website visitors, revealing insights like demographics, shopping behaviors and product interests. Whether they’re researching skincare, comparing snack brands, or looking for household essentials, your marketing team can now engage them before they buy elsewhere.
Develop an Ideal Customer Profile
Understanding your best customers helps you market smarter. VisitIQ analyzes past purchases, product interactions, and online behaviors to help you develop a data-driven Ideal Customer Profile (ICP). Whether you’re targeting eco-conscious shoppers for your sustainable packaging line or active parents for your sports drink brand, our AI ensures you focus on the consumers most likely to convert.
Create Lookalike Audiences
Once you’ve identified your core customer base, finding more buyers like them is the next step. VisitIQ can quickly build lookalike audiences based on your existing customers, website visitors, and high-value shoppers. Want to reach more millennial coffee lovers, fitness-focused snack buyers, or luxury beauty enthusiasts? Our AI finds the perfect consumers who share similar behaviors and preferences.
Find Buyers Ready to Purchase
Not all consumers are at the same stage in their buying journey. VisitIQ detects real-time purchase intent signals, tracking online behaviors such as online product searches, competitor browsing and engagement with promotional content. This gives your marketing team the power to target shoppers when they’re actively considering your product category—right before they make a purchase decision.
Target Based on Location and Travel Patterns
Where people live, shop and commute tells you a lot about their buying habits. The VisitIQ geo-intelligence technology allows your marketing team to target consumers based on store visits, frequent shopping locations and travel patterns. Want to target shoppers who frequent premium grocery stores, organic markets, or convenience stores? Our AI helps you find and engage them with timely, location-based offers that drive in-store and online sales.
Activate Campaigns Seamlessly
The VisitIQ platform integrates directly with paid media platforms, social channels, email marketing tools, and programmatic ad networks, allowing your marketing team to launch highly targeted campaigns in just a few clicks. Whether you’re retargeting site visitors with personalized promotions, launching a seasonal ad campaign, or nurturing leads with dynamic email content, our platform ensures every campaign is optimized for success.
Leverage Data-Driven Marketing Analytics
Measuring campaign performance is just as important as launching them. The VisitIQ AI-powered analytics give real-time insights into campaign effectiveness, audience engagement and ROI. With predictive analytics, VisitIQ allows marketing teams to stay ahead of consumer trends and refine the approach for future success.