5 Ways AI Has Changed Campaign Targeting Forever

How Real-Time Audience Modeling Will Shape Your Demand Generation Strategy in 2026 and Beyond

AI-powered search has already reshaped buying behavior. Organic traffic is collapsing, cookies are disappearing, and buyers are researching inside AI without ever visiting a website.

But there is a way to increase conversion rates without spending additional dollars: more precise campaign targeting.

This report breaks down how marketers are using AI to drive precision into their campaign targeting—using real-time ICPs, buyer intent data, geotargeting, AI-created lookalike audiences and automated campaign activation to any digital channel.

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In this report, you’ll learn how AI is being used to:

• Identify and enrich anonymous website visitors
• Update and maintain multiple ICPs in real time
• Expand audiences with AI-generated lookalikes
• Leverage buying intent to find in-market prospects
• Automatically activate target audiences to any digital channel
• And more

If your targeting feels less consistent and your results are starting to slip, this report gives you a clearer, stronger, AI-driven way to rebuild performance. Don’t wait for the market to force the shift—download it now.